Printfresh Studio (PF) is a leading textile design studio with an established clientele of some of the most famous fashion labels worldwide. With the launch of their two new brands, Printfresh (a stationery line) and Voloshin (a fashion line), the PF team faced new challenges in engaging and growing a loyal B2C retail audience, as opposed to their traditional B2B business model. They enlisted Team 624 to conduct a Strategic Digital Audit for both brands. Following the Audit, we also supported the implementation of their social advertising strategy, developed the social strategy for and provided on-site social media support the launch of their stationery line at The National Stationery Show (read more about that here!), planned an intimate press event for the launch of Voloshin and provided on-going monthly consulting support.
Deliverables
- A clear brand story for both Voloshin and Printfresh
- Development of audience personas to inform key messaging
- A voice and visual guide to ensure consistency across all marketing channels
- A social media and content strategy that would position them as leading lifestyle brands
- Identify internal and external resources needed to execute strategy
Results
- Increased social engagement rate by 26.3% in 3 months for Printfresh, and 44.7% for Voloshin
- Secured local magazine, blog and television coverage for the brands in their first month of launch
- Drove 2,200 website visits across both brands in 3 months through a mix of paid and organic social media strategy
- Facilitated influencer marketing partnerships, doubling average monthly revenue over time
- Successfully attracted the attention of wholesale partners, resulting in over 100 retail orders
“When we first hired Team 624, we weren’t quite sure who our target audience was or how to talk to them. Through incredibly deep research and analysis, Kaitlin and Lauren provided amazing insights on how to connect with our ideal customers. Having their help and support to define a clear path, we were able to use our time and energy where it mattered. We felt so relieved and energized to have a defined plan to implement and share with our team. It’s been a guiding light that we have now used for years. I highly recommend their work to any entrepreneur looking to expand their business and have a modern approach to branding, voice, and purpose online and through social.”
– Amy Voloshin, Founder + Creative Director for Voloshin & Printfresh
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