SOCIAL MEDIA ADVERTISING IN THE UNITED STATES IS EXPECTED TO HIT OVER $17 BILLION IN 2019.
Despite the privacy and data issues that challenged Facebook in 2018, businesses are still seeing the value that their advertising platforms offer, and are willing to spend.
It’s an extremely powerful marketing tool, but with constant changes and complex targeting options, we hear from our clients that effective social media advertising is a huge challenge. We are answering some the questions we hear most often in our new guide, The State of Social Media Advertising.
THIS GUIDE INCLUDES:
- Why you need a social media advertising strategy
- How ads can help YOUR business
- What social ads will cost
- What targeting to use
- Which is better: Instagram or Facebook
- Creative recommendations
- Metrics, tracking and optimization
SOCIAL MEDIA ADVERTISING DRIVES RESULTS:
Team 624 has helped us increase our reach through social media advertising—curating custom audiences so that our communications are targeted and relevant. We’ve reprioritized our budget and increased our spend in social advertising because it allows us to reach and connect in a meaningful way with a targeted audience. We’re passionate about engaging with current and prospective families on social media and providing authentic content on the platforms they love.”
– TRACY CURVAN, DIRECTOR OF MARKETING & COMMUNICATIONS,
THE AGNES IRWIN SCHOOL