We love being a part of the Philadelphia business community, and from time to time we blog about other Philly-based brands we love. Since March is Women’s History Month, a time to recognize and celebrate both the women of the past and present playing a vital role in shaping our country, we’d like to recognize some our favorite female-run local businesses this month. As a female owned business ourselves, we’re especially inspired by other women who’ve created thriving and unique businesses. Here are a few of our favorites!
Confetti & Co., a boutique event planning and design firm, is run by a team of three incredibly talented ladies, and stands out among the rest thanks to their unique eye for creative styling and design. Named 2016 Best Party Planners by Philly Mag’s annual Best of Philly list, Owner and Creative Director, Sara Murray and her team maintain a strict brand aesthetic across all of their digital platforms.
They also do an exceptional job working with collaborators and doing cross-promotion the right way – take a peek at their Instagram and you’ll see what we’re talking about. Our admiration for the Confetti & Co. brand is also personal – Sara and her team planned and executed our co-founder, Kaitlin Cleary’s wedding in 2014!
Another female-owned business we love is Printfresh Studio. Started by Amy Voloshin, this Philadelphia-based print studio and vintage archive specializes in creating fashion prints for women’s and junior’s markets. This past winter, Printfresh also launched its very own product line, mixing their textile design studio’s patterns and the antique textiles Amy picks up in her many travels. Being that she’s already been named Young Entrepreneur of the Year by the Philadelphia Chamber of Commerce, Amy is definitely doing something right. In particular, we love the way Printfresh utilizes a blog to both inform their customers of recent projects, as well as to keep their audience engaged with fun download-ables. They’ve found a way to expand their reach beyond their core B2B business and grow their revenue streams by connecting directly with consumers.
Last but not least is Occasionette, a curated gift shop in South Philadelphia that boasts one of the city’s largest selections of independent cards and trend-conscious gifts. Established in by designer Sara Villari, the small boutique has grown to become a fixture in the neighborhood since its founding in 2013, earning the title of 2016 Best Store for Snail Mail by Philly Mag for their expansive stock of stationary. Occasionette does an excellent job of engaging with their customers and followers through tried and true social media marketing strategies like their current March giveaway exclusive to their Instagram followers. Knowing that social media can turn followers into customers, Occasionette effectively increases their brand visibility by encouraging current followers to tag friends. It’s a win-win all around!
More than 9.4 million businesses are owned by women, employing nearly 7.9 million people and generating $1.5 trillion in sales as of 2015, according to a report by the National Association of Women Business Owners. Though these numbers are impressive, we hope that by continually recognizing successful female-owned businesses their access to capital (both financial and social) continues to increase. Additionally, we hope that by brining visibility to what women can accomplish in the business world, young girls see business ownership as a real career path for themselves.