By now, you're likely convinced of the power of email marketing, or you have at least heard from a few people that growing your list is something you should be investing in. And there are good reasons for this: Email marketing one of the best ways to cut through the clutter and reach your customers. 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed Email boasts a better ROI than any other digital ... View Post
6 Black Friday Weekend Tips for Your Small Business
It’s not too late to capitalize on both the chaos & the opportunity that Black Friday Weekend presents. There’s no denying that it’s the king of all shopping weekends, with no slowing down in sight. Last year, U.S. shoppers spent over $3.34 billion online on Black Friday alone, a 21.6 percent year-over-year increase. On top of that, Cyber Monday is now even bigger than Friday. Last year it was the largest online sales day in history, according to Adobe data: with $3.39 billion in online ... View Post
An Interview with Sarah Schwartz
Part of our mission at Team 624 Communications, is to help small creative businesses thrive – whether that’s through a more strategic use of social media, beautiful stand-out content or traditional PR efforts. We especially love working with brands in the gift and stationery industries, and to best serve our clients in that space, we often connect with like-minded professionals who are also interested in supporting these creative entrepreneurs. We were lucky enough to interview Sarah Schwartz, ... View Post
A Social First Strategy: Trade Shows
It was about this time last year that I was on my way to Atlanta for yet another gift show, lugging a 90-lb. suitcase through the airport. Most of my summer had been spent either traveling to shows or getting ready for them, and in this case a last-minute product brainstorm led to the need for me to 'hand-carry' new samples (and display!) to the show. This was nothing new for me after 16+ trade show seasons, as I had experienced the very real pressure that these shows put on small businesses. ... View Post
We’re Hiring: Experienced Copywriter
Team 624 Communications is hiring! We currently are looking to fill a part-time copywriting position. See below for information on job description, qualifications, compensation and how to apply: Experienced Copywriter Team 624 Communications, LLC a digital branding and social media agency in Philadelphia, is looking to hire a contract copywriter with extensive knowledge of SEO best practices. The position will require submitting a minimum of four blog posts per months at 800-1,000 ... View Post
Why We Love #NationalStripesDay: A Short Guide to Curated & User Generated Content
As content marketing becomes an increasingly important element in holistic marketing strategies, companies are relying on curated content (photos, articles, memes, etc.) produced by businesses, brands, publishers or other users. A healthy mix content might include 25-30% curated content, and as many brands have figured out, there is often no better place to look for curated content than from their own audience. User generated content (UCG) is an important piece of any content strategy. It’s ... View Post