It was about this time last year that I was on my way to Atlanta for yet another gift show, lugging a 90-lb. suitcase through the airport. Most of my summer had been spent either traveling to shows or getting ready for them, and in this case a last-minute product brainstorm led to the need for me to 'hand-carry' new samples (and display!) to the show. This was nothing new for me after 16+ trade show seasons, as I had experienced the very real pressure that these shows put on small businesses. ... View Post
We’re Hiring: Experienced Copywriter
Team 624 Communications is hiring! We currently are looking to fill a part-time copywriting position. See below for information on job description, qualifications, compensation and how to apply: Experienced Copywriter Team 624 Communications, LLC a digital branding and social media agency in Philadelphia, is looking to hire a contract copywriter with extensive knowledge of SEO best practices. The position will require submitting a minimum of four blog posts per months at 800-1,000 ... View Post
Why We Love #NationalStripesDay: A Short Guide to Curated & User Generated Content
As content marketing becomes an increasingly important element in holistic marketing strategies, companies are relying on curated content (photos, articles, memes, etc.) produced by businesses, brands, publishers or other users. A healthy mix content might include 25-30% curated content, and as many brands have figured out, there is often no better place to look for curated content than from their own audience. User generated content (UCG) is an important piece of any content strategy. It’s ... View Post
Philly Brands We Love: Women’s History Month
We love being a part of the Philadelphia business community, and from time to time we blog about other Philly-based brands we love. Since March is Women’s History Month, a time to recognize and celebrate both the women of the past and present playing a vital role in shaping our country, we’d like to recognize some our favorite female-run local businesses this month. As a female owned business ourselves, we’re especially inspired by other women who’ve created thriving and unique businesses. Here ... View Post
Hispanics & Social Media: Current Trends
Hispanic marketing has become an industry segmented from traditional marketing. When communicating with US Hispanics online, brands must take into consideration more than just the news, holidays and trends in the United States. Understanding the rich, colorful culture and way of life that exists inside the homes of this bicultural, bilingual population as well as the way of life that exists in their countries of origin is key to assuring that messages resonate with this audience. When brands ... View Post
5 Social Media Marketing Ideas to Swoon Over this Valentine’s Day
Valentine’s Day presents innumerable opportunities for your business to experiment with social media campaigns. The real challenge when putting together a marketing strategy for the holiday is cutting through the noise to truly engage with your customers. Mobile accounts for 36.8% of all online shopping traffic on the holiday, and embracing February 14th by utilizing your social media to the fullest can help move your customers from their social platforms to your shopping carts. Spread the love ... View Post