Facebook Business Pages are the ‘home-base’ for businesses, brands, public figures, and organizations. This important feature has gone through many changes and updates since it was first rolled out in 2009. But in 2018, marketing your business on Facebook is a pretty complex process. It’s no longer enough to create a Page and share branded content. A company’s Facebook presence should align with business objectives and a holistic marketing strategy. It’s also important to stay up to ... View Post
5 BEST PRACTICES FOR INSTAGRAM STORIES
Instagram Stories launched in 2016 as a response to Snapchat’s disappearing stories. And it worked: while Snapchat was once thought of as a threat to Instagram, the platform’s growth continues to accelerate. Since it’s launch, 250 million users have started sharing stories, and it is believed that this feature significantly contributed to the jump in time spent in-app everyday. Over the past 2 years, that time has gone from 24 minutes to 32. There has also been huge growth in Instagram ... View Post
How a New Brand Finds its Target Audience
Printfresh Studio (PF) is a leading textile design studio with an established clientele of some of the most famous fashion labels worldwide. With the launch of their two new brands, Printfresh (a stationery line) and Voloshin (a fashion line), the PF team faced new challenges in engaging and growing a loyal B2C retail audience, as opposed to their traditional B2B business model. They enlisted Team 624 to conduct a Strategic Digital Audit for both brands. Following the Audit, we also supported ... View Post
How We Nearly Doubled One Store’s Online Sales by Modernizing Their Website with Shopify
The Challenge: Within the equestrian community and the Mainline, Malvern Saddlery is known as not only one of the premier tack shops in the country, but also a destination for equestrian fashion and lifestyle products. With 20 years in business, the physical storefront was flourishing… unfortunately the same could not be said for Malvern Saddlery’s online presence. The dated website made shopping and back-end operations almost impossible. What was once a significant part of the business (there ... View Post
14 OF THE BEST SOCIAL MEDIA MARKETING CAMPAIGNS
In the battle for your customer’s attention, social media marketing campaigns must continually look to push the boundaries of creativity in order to cut through noise and engage the audience. This is challenging, especially considering the speed at which content is consumed and discarded. (If you are interested in the lifespan of your social posts, check out this infographic). To get your creative juices flowing, it can be helpful to look at some recent social media marketing campaigns that ... View Post
5 Proven Tactics to Grow Your Email List
By now, you're likely convinced of the power of email marketing, or you have at least heard from a few people that growing your list is something you should be investing in. And there are good reasons for this: Email marketing one of the best ways to cut through the clutter and reach your customers. 90% of email gets delivered to the intended recipient’s inbox, whereas only 2% of your Facebook fans see your posts in their News Feed Email boasts a better ROI than any other digital ... View Post