Team 624 Communications

Digital Branding, Social & Content Marketing

How a Brand can engage their target audience with relevant content creation

Rae Marie Fine Soaps & Textiles is a line of natural soaps and cleaning products made from local, raw ingredients. The products are created by hand in small batches; and are free from harmful toxins, dyes and perfumes. Rae Marie met customers primarily through in-person selling events on the east coast (US) and in Jamaica. Rae Marie approached Team 624 to help evolve their brand from a homemade line to an artisan, yet established eco-friendly brand. They also wanted to push more sales ... View Post

10 EASY WAYS TO OPTIMIZE YOUR FACEBOOK BUSINESS PAGE

Facebook Business Pages are the ‘home-base’ for businesses, brands, public figures, and organizations. This important feature has gone through many changes and updates since it was first rolled out in 2009. But in 2018, marketing your business on Facebook is a pretty complex process. It’s no longer enough to create a Page and share branded content. A company’s Facebook presence should align with business objectives and a holistic marketing strategy. It’s also important to stay up to ... View Post

5 BEST PRACTICES FOR INSTAGRAM STORIES

Instagram Stories launched in 2016 as a response to Snapchat’s disappearing stories. And it worked: while Snapchat was once thought of as a threat to Instagram, the platform’s growth continues to accelerate. Since it’s launch, 250 million users have started sharing stories, and it is believed that this feature significantly contributed to the jump in time spent in-app everyday. Over the past 2 years, that time has gone from 24 minutes to 32. There has also been huge growth in Instagram ... View Post

How a New Brand Finds its Target Audience

Printfresh Studio (PF) is a leading textile design studio with an established clientele of some of the most famous fashion labels worldwide. With the launch of their two new brands, Printfresh (a stationery line) and Voloshin (a fashion line), the PF team faced new challenges in engaging and growing a loyal B2C retail audience, as opposed to their traditional B2B business model. They enlisted Team 624 to conduct a Strategic Digital Audit for both brands. Following the Audit, we also supported ... View Post

How We Nearly Doubled One Store’s Online Sales by Modernizing Their Website with Shopify

The Challenge: Within the equestrian community and the Mainline, Malvern Saddlery is known as not only one of the premier tack shops in the country, but also a destination for equestrian fashion and lifestyle products. With 20 years in business, the physical storefront was flourishing… unfortunately the same could not be said for Malvern Saddlery’s online presence. The dated website made shopping and back-end operations almost impossible. What was once a significant part of the business (there ... View Post

14 OF THE BEST SOCIAL MEDIA MARKETING CAMPAIGNS

In the battle for your customer’s attention, social media marketing campaigns must continually look to push the boundaries of creativity in order to cut through noise and engage the audience. This is challenging, especially considering the speed at which content is consumed and discarded. (If you are interested in the lifespan of your social posts, check out this infographic). To get your creative juices flowing, it can be helpful to look at some recent social media marketing campaigns that ... View Post